In its heyday during the 1950’s, El Cajon Boulevard was a vibrant commercial corridor of drive-in restaurants and auto-dealers. By the 1980’s, however, this strip had become better known for prostitution and other nefarious activities. Graphic Solutions proposed a new name and, working with stakeholders, designed a gateway sign incorporating turquoise and coral color finishes with neon illumination, and a type-face evoking 1950’s optimism. Today, ‘The Boulevard’ is cleaned up, vacancies are down and property values are up. The brand has become iconic and immediately recognizable throughout the region, winning local and national awards.
Client: El Cajon Blvd. Business Improvement Association
Services:
Gateway signage