As an important component of San Marcos’ new branding campaign, Graphic Solutions worked with the City’s Economic Development, Planning and Public Works staff to create a comprehensive program of gateway and wayfinding signage. A unique, contemporary color palette visually distinguishes this rapidly growing community in the foothills of northern San Diego County. Entry monuments are designed to accommodate temporary community event messages, and vehicular directionals are customized for each major neighborhood. A comprehensive Guidelines document was created to aid the City in future signage implementation.
“The team at Graphic Solutions has been very helpful in providing expertise and guidance in developing our master plan to match our new branding. They have demonstrated flexibility and agility in balancing the needs of the many stakeholders involved.” -City Engineer
Client: City of San Marcos
Services:
Gateway signage
Wayfinding signage
Comprehensive guidelines